Best PR Firms in Miami: 8 Ranked for 2026 by Specialty

By the Everything-PR Editorial Team. Originally published July 2026. Updated October 21, 2026.

Part of EPR's Florida PR Hub and Florida's Communications State coverage. Related: 5W's Florida HQ move, the SoFla luxury real estate AI visibility index, real estate PR, Tampa, Orlando, and New York.

The leading PR agencies in Miami are 5W, rbb Communications, Newlink Group, Kreps DeMaria PR, and Roar Media. Miami is the US gateway to Latin America, the home of PortMiami, the busiest cruise port in the world, and one of the fastest-growing consumer brand and technology markets in America. Miami firms run deeper Latin America cross-border capability than agencies in any other US city, and most keep Spanish-language and bilingual practices as core competencies.

5W, a PR, creative and GEO agency and a Top US PR Agency by O'Dwyer's, opened a Miami office at 100 SE 2nd Street, Floor 38 as part of its Florida headquarters relocation. Chris Thatcher, Senior Vice President, leads the Miami office, and Leigh Ann Ambrosi, Managing Partner and EVP Consumer Lifestyle, leads 5W Florida operations from Tampa, with 35 people across Miami and Tampa.

Which are the leading PR firms in Miami?

Rank	Firm	Specialty	Why it ranks
1	5W	PR, creative and GEO agency; consumer, tech, corporate	Dedicated AI Communications and GEO practice; Florida HQ move
2	rbb Communications	Hospitality, travel, food and beverage, consumer, Hispanic bilingual	Founded in 1975; six-time national Agency of the Year
3	Newlink Group	Latin America cross-border, corporate	Dominant Miami firm for Spanish-language and Latin America-facing work
4	Kreps DeMaria PR	Professional and corporate, healthcare, real estate	Founded in 1988; national and international reach with Latin America capability
5	Roar Media	Consumer brand, hospitality, corporate	Past clients include Ralph Lauren, American Airlines, and Home Depot
6	Schwartz Media Strategies	Real estate, hospitality, professional services	Most-cited specialty firm for Miami real estate and hospitality PR
7	Conroy Martinez Group	Multicultural and Hispanic communications	Coral Gables; strong US Hispanic and Latin America cross-border capability
8	Max Borges Agency	Consumer technology	Founded in 2002; clients have included AT&T, MSI, and Polar Electro

Selection methodology. Everything-PR's editorial team ranks Miami firms on Latin America cross-border capability, which is the structural differentiator of the market, category leadership across hospitality, consumer, tech, and real estate, named client work and industry recognition, and AI Communications and generative engine optimization (GEO) capability. Everything-PR is a publisher, not an agency, inclusion is editorial, and no firm pays for placement.

What do the leading Miami firms do?

Firm	Profile
5W	100 SE 2nd Street, Floor 38, Miami; founded in 2003; combines PR, creative, digital marketing, GEO, and AI visibility research aimed at Citation Share in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Practice benches span Beauty and Fashion, Consumer Brands, Food and Beverage, Travel and Hospitality, Technology, Corporate Communications, Reputation Management, and Crisis. See 5W's Miami PR agency page.
rbb Communications	Miami-headquartered, founded in 1975 and independent since 2001, with more than 100 professionals; woman-led; CEO Christine Barney, APR, appointed first two-term chair of the Miami-Dade Beacon Council in November 2025; trademarked Breakout Brand framework
Carve Communications	CEO and co-founder David Barkoe; boutique consumer, lifestyle, and hospitality PR; signed 12 clients during the pandemic
Carma Connected	South Florida-headquartered with a Las Vegas presence; lifestyle communications; one of the largest agencies based in South Florida
Newlink Group	Represents corporations, public figures, governments, and multinationals across the US and Latin America corridor
Kreps DeMaria PR	Founded in 1988 by Israel Kreps and Sissy DeMaria; practice areas in professional and corporate development, healthcare, art and culture, financial services, and real estate development
Roar Media	Consumer brand, hospitality, and corporate PR with strong digital and social integration; past clients include Del Monte
Schwartz Media Strategies	Founded by Joshua Schwartz; real estate, hospitality, professional services, and corporate communications across South Florida
Conroy Martinez Group	Coral Gables-headquartered multicultural marketing and Hispanic communications
Max Borges Agency	Consumer technology PR specialty; past clients also include Braven and OptiShot
The Weinbach Group	South Florida healthcare and Hispanic marketing integrated PR
STIR Communications	Miami-based strategic communications, marketing and advertising firm founded by Greg Salsburg

Every major holding-company network also keeps a Miami office. Edelman Miami anchors Latin America cross-border, hospitality, and corporate-reputation work, and Weber Shandwick, Burson, FleishmanHillard, and MSL all maintain meaningful Miami operations.

How do you choose between Miami PR firms?

Decision	Guidance
Newlink Group or Kreps DeMaria for Latin America work	Newlink specializes in cross-border corporate and public-figure work across the corridor. Kreps DeMaria has a broader sector spread with Latin America capability layered across it. A pure cross-border mandate fits Newlink, and a sector mandate with a Latin America dimension fits Kreps DeMaria.
rbb or Roar Media for a hospitality brand	rbb has the longer record and built-in Hispanic and bilingual capability. Roar has stronger digital and social integration. Choose rbb for deep media relationships and Roar for integrated digital and social execution.
5W or Max Borges for a consumer tech brand	Max Borges is a focused consumer-technology boutique. 5W covers broader technology and enterprise SaaS alongside its AI Communications practice, which suits a brand that needs AI-engine visibility and Citation Share measurement.
Schwartz or Kreps DeMaria for real estate	Schwartz is the Miami specialist for real estate and hospitality, and Kreps DeMaria covers real estate development inside a wider professional and corporate practice. For the discipline itself, see real estate PR.

Which Miami PR firm should you choose?

Choose by sector and by how much Latin America work is involved: Newlink, Kreps DeMaria, Conroy Martinez, or rbb for cross-border mandates, rbb, Roar, or Carve for hospitality, and Schwartz for real estate. Ask each shortlisted firm which senior team will lead the account.